The DiscoverOrg Blog

People Based Sales and Marketing

The Human Element of Sales and Marketing

In the human approach to sales and marketing, does rationale or emotion work out better? Maybe it's both?

Higher Sales Commissions

[PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns

Building relationships out of thin air is a tall order for those in sales, and it can't be done on a whim with a quick once-over of the prospect's website.

Mobile Responsive or Mobile Complacent

Are You Mobile-Responsive or Mobile-Complacent?

Every digital interaction you have with a prospect needs to be optimized for mobile. If not, you and your sales team are living in the dark ages.

Things that impact marketing campaign success

Marketing Survey Results Reveal 3 Main Impact Areas for Success

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results.

ATS CRM Integration | Bullhorn & DiscoverOrg

Taking ATS to New Levels: A Bullhorn & DiscoverOrg Partnership

We’re guessing your current book of business is quite extensive, and who has the time (or energy) to make sure all those records are updated on a regular basis?

discoverorg_data_leverage_point_400x320

The Most Untapped Leverage Point For B2B Growth

In B2B, there’s one commonly overlooked weakness that, if cultivated, can be converted into invincible, hulk-like strength — the quality of your data.

Coachin Culture: Growing Roots by David Sill

Coaching Culture: Putting Down Roots

Coaching is absolutely clutch. It’s gotta be there. It can’t take days off. It requires executive level sponsorship and involvement.

Client Pain Point Profile

Discovery, Demo, or Disconnect?

Sales people have been giving tech demos for a long time. Are we getting any better at it?

best-sales-focused-reading-blogs-books

5 Books & Blogs That Will Make You Better at Inside Sales

Yes, best performing salespeople learn from experience and develop “grit”... But a commitment to lifelong learning is just as important

Tradeshow Prospecting Strategies | DiscoverOrg

Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies

Trade show season is here. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center?