Solutions

The iProfile service (combination of online database and in-depth profiles) help clients throughout the marketing and sales cycle. The iProfile service is heavily utilized by enterprise technology vendors in performing the following functions:

• Lead Generation
• Inside Sales
• Major Account Direct Sales
• Sales Management

Demand Creation, Lead Generation, Email Marketing

Contact information including direct dial numbers and email address are available for your unlimited use during the subscription period. Construct broad and narrow campaigns. Blast every contact with a high level message or create a targeted campaign and search the iProfile database for job titles, companies, industries, locations, or title keywords that match your target audience. Download all contacts for email and calling campaigns.

Appointment Setting, Account Qualification, Inside Sales

Have a lead, or need to make the first call. Use the in-depth background information and understand the companies organization and direction. Find the contact in the companies organization chart. Plot several potential points of entry into the account. Plan an awareness campaign for potential evangelist, recommenders, and the buyer.

New Account Penetration, Major Account Selling

Review in-depth profiles for corporate background information. Identify critical infrastructure and applications. Review major corporate direction. Understand the buyers viewpoint and perspective. Make your first calls armed with knowledge. Manage the account knowing a complete view of the organization. Shift the balance of information power toward you.

Sales Management:

Improve account planning and forecast accuracy. Ask helpful questions by utilizing the organization charts and in-depth backgrounders. Have all stakeholders been reached? Who is our champion? Who reports to the buyer that may be an unknown participant in the sales buy process?

• Register for Monthly Profiles
• Register for Online Demo
• Download List of target Accounts