According to B2B industry estimates, more than 95% of visitors to the typical B2B website do not take any action i.e. do not convert. Other than visit logs, there is little data available about the visitor that marketing can use to personalize their experience or to follow up with the visitors after they leave.
What this means is that 95% of the visitors that know your brand and are interested in your product, leave without converting. Visitor Intelligence helps you identify the companies visiting your website, and allows you personalize their experience in real-time, as well as provide the necessary intelligence to enable actionable follow-up.
Using a combination of IP-based lookup and proprietary browser fingerprinting technology, iProfile, in many cases, can accurately identify the company and the contact associated with the anonymous visit. Once iProfile identifies the company and contact, it looks up the iProfile B2B identities database to provide up to 60+ relevant data fields describing the prospect.
iProfile identifies visitors in real-time, providing you with access to over 60 different data fields.
Use this data to personalize content, offer targeted promotions, or identify prospects for subsequent follow-ups.
You can track each visitor in terms of repeat visits to your web site and track other visitors from the same company as well.
Additionally, you can also track their visits to competitor websites.
Access to high quality visitor data allows you to better match up website visitors against your existing pipeline and customer database. This provides your sales team with just the additional edge required to win business.
iProfile's technology, which uses a combination of IP lookups and browser fingerprinting, enables us to identify far more visitors than what is possible with IP lookups alone.
For each identified visitor, we provide over 60 data fields across contact, firmographic, technology, social media, and behavioral categories.
You can get started within minutes by using our CSV interface, or you can chose to integrate in real-time with our JSON API's.
We can identify visitors from several geographies, including North America, EMEA, APAC, and Latin America.
It is common knowledge that longer forms substantially decrease form conversion ratios. On the other hand, while shorter forms do yield higher conversions, they are unable to collect enough data that marketing and sales teams require for lead qualification and follow-up.
With iProfile Smart Forms, you can reduce your form to the most essential fields like email address and company name. The instant a web prospect fills out a form, the form's POST function is altered to look up additional data about the prospect from the iProfile B2B identities database. iProfile B2B identities database tracks over 60 different data fields across 5 data categories for each prospect.
iProfile Smart Forms can also help you with progressive forms, as well as integrate with a variety of back end systems like your CRM or marketing automation system.
With iProfile Smart Forms, you can restrict the number of form fields to the essentials in order to increase form conversion.
The other data fields are looked up against the iProfile B2B identities database.
iProfile Smart Forms supports auto-completion, so your prospects can fill out forms even faster and avoid data errors.
At present we support auto-completion for company names and URLs.
As the number of data fields populated by prospects go down and you rely on iProfile Smart Forms data, your data quality goes up substantially.
No more multiple entries for the same company, incomplete lead data, and most important of all, incorrect lead data.
You can easily modify your existing web forms to incorporate iProfile Smart Forms.
For each prospect, you have access to over 60 data fields across contact, firmographic, technology, social media, and behavioral categories.
You have access to a variety of scripts that help with auto-complete, form validation, Salesforce.com integration, etc.
You can track the prospect in terms of repeat visits and visits to your competitors, as well as track other prospects from the same company.
Industry professionals typically rely on feedback from customers and prospects to understand the overall market and competitive landscape, among a host of key business indicators.
As important as market feedback is, companies end up making decisions with less than optimal information as it is often impractical, or exceedingly difficult, to obtain feedback from market constituents.
iProfile Thinkspeed is a crowd sourced intelligence service that can help you obtain targeted market feedback. The unique platform allows you to directly survey relevant members from a community of 10,000+ IT professionals who work at some of the largest global companies.
To learn more about how companies like SAP, Silver Lake, Ariba, NetSuite, and Marin Software are leveraging iProfile Thinkspeed to improve their understanding of the market, you can check out a 90-second video.
iProfile Thinkspeed's automated platform makes it is easy to receive unbiased feedback from IT professionals on topics such as product reviews, spending budgets and plans, competitor intelligence and vendor due diligence.
The research is conducted on your behalf, and not shared with any other customer.
iProfile Thinkspeed allows you to specify the background of respondents.
You can specify employees of a company by name, revenue range, number of employees, or expertise in a specific technology, among many other filters.
Instead of hiring full time subject specific research analysts, iProfile Thinkspeed relies on a crowd-sourced approach to hear from a community of technology professionals who provide their input for a small fee or a copy of the final research report.
Pricing starts at $500 per report.
Use iProfile Thinkspeed to validate new product ideas, receive product feedback, discover upcoming spending initiatives, research competitors, conduct vendor due diligence, etc.
Specify questions and answer choices similar to how you would create a survey. Respondents, if they meet the criteria, are invited to respond to these questions.
Specify exclusion lists (i.e. who not to invite) and rest assured that your survey results are not shared with anyone else.
With over 10,000 community members, it is easy to target members with specific skill sets like virtualization, CRM, or MAS.
The entire research process from respondent selection to processing responses and creating the final report is automated, ensuring fast turnaround times.
By taking advantage of new lead generation channels, marketing organizations have seen their lead volumes grow at a healthy pace. Despite the increase in lead volumes, there has been a decrease in overall conversion rates. Since more than 30% of all B2B leads contain critical data errors, it is not surprising to see conversion rates dropping.
In fact, according to Marketing Sherpa's 2012 Benchmark Study, lead conversion has emerged as one of this year's top challenges. Combine data errors with a lack of sufficient lead qualification data, and the result is a loss of revenue for your organization, as well as a waste of valuable sales and marketing bandwidth.
iProfile tracks and maintains millions of B2B identities of industry professionals who are involved in influencing B2B purchases. For each lead, iProfile is able to provide the most recent contact, firmographic, social media, technology, and behavioral information, which allows sales and marketing teams maximum flexibility in processing the lead.
Each iProfile B2B identity tracks over 60 data fields across 5 data categories.
With this level of data, you can now analyze, segment, recommend, and personalize your prospect and customer conversations like never before.
iProfile's algorithms, in conjunction with the B2B identities database, can make your lead data error issues a thing of the past.
Use our simple CSV-based interface or API to instantaneously turn bad leads into viable customer opportunities.
As you rely on iProfile Lead Optimization data, your data quality starts improving in your marketing automation and CRM systems.
No more multiple entries for the same company, incomplete or insufficient lead data, and most importantly, incorrect lead data.
Each B2B identity tracks contact, firmographic, technology, social media, and behavioral data categories.
We track decision makers across major geographies, including North America, EMEA, APAC and Latin America.
In case a lead is not in our database, we guarantee to research the lead and respond within 24 hours.
Get started in minutes by using our simple web-based CSV file interface. Simply send your leads to us in a CSV file, and we will do the rest.
Utilize our easy to use, secure, real-time JSON API to integrate with your web forms, CRM and MAS systems, or just any in-house custom applications.
You pay a lead processing fee only if we are able to provide you with a corresponding B2B identity. No match, no fee.